Category: Current Trends in Marketing
E-marketing is a concept that has captured the interest of marketers in a short span of time. We can also describe e-marketing as an act of achieving marketing objectives with the use of electronic communication. The marketers can identify the requirements of customers and satisfy their needs more efficiently by using the internet as a medium of communication.
The development of a digital marketing technology or strategy is an essential aspect for achieving success in the digital world. All the strategies are brought up together to achieve commercial objectives and to meet market opportunities for the industry. These digital marketing strategies also create an interactive roadmap for your future marketing activities to achieve goals.
When you’re looking at your digital marketing strategy, you must pay attention on the below mentioned points:
1.Integrated Digital Marketing Strategy and its Implications
The digital marketing strategy should consist of market research and media activity. The strategy adheres to develop a roadmap for the project which directs for the future technological requirements and marketing activity.
2.Plan for Digital Media activities
Planning digital media helps in strategically planning the marketing activity across various publishers and channels. This plan provides clients with easy strategies for the implementation of the digital media activities for their campaigns from start to end.
Below are some of the elements which are to be considered while implementing the digital marketing strategies:
b)Campaign Objectives (i.e. short term, long term)
c)Platforms and systems that can suit current technology (website, database, CMS, email)
d)The results of past activity
f)Through analysis of the market
g)All the offline activities
i)Expected Campaign Budgets
j)Time required for the campaign
Nowadays technologies are elemental for product communication and its popularity. A digital agency is well aware of various tools which can be used to sell products. So, plan a meeting with your digital design agency and have a look on the roadmap of your campaign.
What is Digital Signage? Well it is a form of an electronic display device that is situated in public areas, streaming information for either advertising, entertainment or to inform the masses, also known as adfortainment.
Digital advertising is becoming more and more normal due to the fantastic return on investment. Compared to traditional static signs digital signage is easy to use and faster to get results and in this day and age when we are judged by our results, we need a solution that delivers constantly.
Due to large plasma and LCD television prices dropping in the market place, this has opened the digital signage market up, no longer are digital signs only in airports displaying adverts or on train stations displaying passenger information etc, we now see these displays, at gas pumps while we fill our cars up, up selling the gas stores products.
Independent studies show that a small scale restaurant or retail digital sign solution will cost in the region of $4000-$6000 whose return on investment is realised almost immediately.
Who can use this new technology to get their message across, well almost anyone down to the mom and pop stores in our towns. Anyone who has a product to sell will benefit from digital marketing.
The main part of digital signage is the actual advertisement; if this fails the advertising campaign is dead in the water. So the user has to create the marketing content, there are companies that provide this service for a monthly fee and it works out more affordable than employing someone to do it.
Once the digital media is created, it can be uploaded via an internet connection, compare this to the cost of duplicating the content and distributing it to each location, for example if you had 3 locations in New York, 1 location in Florida and your were based in California, and on average it cost $500 per location to renew the media this would save you $2,000! The new media content can even be scheduled to upload at a set time and the system reboots, displaying the new information.
There are many companies that are using digital signage for dual reasons, firstly to inform their customers and secondly to alert customers if there is a problem such as a fire at a particular terminal, or in colleges to inform students of class changes etc as well as any incidents on the campus such as gun crhyme.
The market is due to be worth $10 billion by 2011 in the USA alone, with Europe being worth $2 billion. I think this is one industry that is recession proof, as all company needs to advertise their products and this is the most affordable way to get the marketing message across.
As far as the promotion of a business and brand is concerned, digital reputation management is proving to be an extremely powerful factor. Today business owners, irrespective of what business they might be running, are setting apart spending they intend to invest into digital reputation management to portray their business and brand in a favorable and positive aspect. The business owners of today no longer think about choosing digital reputation management, in fact they know that it is necessary for their business. Business owners of today are not only investing significant amounts into digital reputation management, but they are even spending a lot of time on blogs and social networking sites to manage the reputation of their brand and business.
Accessing and spreading information online has become tremendously easy for people since they can easily and conveniently use the internet. Thus, in regards to the businesses of today that have assets like websites and other pages active on the internet, digital reputation management happens to be significantly important. There is certainly no doubt that the customers of today can conveniently make use of articles, press releases and other web content to spread feedback or express their views about any business, whether positive and negative. As much true as it is, that positive feedback or comments can be immensely beneficial for the reputation of a business, at the same time, the reputation of a business can also be destroyed if these feedbacks or comments have something negative mentioned in them. Nonetheless, almost any business can live through even the worst of negativity if the appropriate steps are taken and their business is protected through effective digital reputation management strategies.
Safeguarding the Online Reputation of a Business
When it comes to safeguarding the reputation of a business from negative feedback and views, using digital reputation management services is the best thing that business owners can do. Business owners get to utilize the internet to benefit their business through digital reputation management. In fact, digital reputation management allows business owners to identify, monitor, optimize, scrutinize and utilize the internet to displace or eliminate any sort of information that that might prove negative for the business. Through digital reputation management, such negative feedback or comments can even be removed or made inaccessible over the internet with the use of search engine optimization. Digital reputation management involvement involves:
The Use of Google Alerts
Development and posting of optimized content
Optimization of digital, online non-text assets
Using discussion boards to the advantage of the business
Building a Positive Brand Image
Building a positive brand image becomes possible through digital reputation management.
Any negative feedback about a business present over the internet can be uncovered through digital reputation management strategies and tools.
The existing online exposure of a business can be ideally enhanced with its help.
Brand equity, consumer trust and satisfaction as well as corporate revenues can be safeguarded with the help of digital reputation management.
Thus, the brand image of a business somewhat depends on digital reputation management.
In today’s hypercompetitive market each retailer needs to grow revenue and market share along with customer satisfaction. Retailers are using new technologies like digital signage to retain customers. Retailers not only provide additional value by facilitating their customers but also generate additional revenues by running branded advertisements. Static pop-up is a thing of the past. Digital signage is being placed in-store, showcasing product information, new arrivals, offers, clearance sales and information about availability of products along with their location. Huge video display screens grab comparatively more attention than other sources, influence customers and are a means of additional revenue and customer satisfaction.
Communication is the key to any organization’s success. However, in today’s fast moving market it becomes a bit cumbersome and tedious for a corporate to inform each and all employee with key information at one go. One reason may be that all the employees do not have email ids like in floor shops, back offices or branch offices spread geographically.
The organization can update its employees based in any country, in any location with the latest internal news; can welcome the new joinees, keep the entire employee force abreast with the latest HR policies, transfers of employees, etc. The organization can even broadcast live internal and sporting events simultaneously. Using Digital Signage software these updates and events can also be displayed on LCD or plasma screens. Digital signage also helps in assisting visitors in accessing a facility’s way finder, utilities area and other important information. The same can also be used to display the company profile and areas of expertise. Third party feeds like news, weather, stock market updates, financial news, etc. , are added advantages for staff and visitors alike.
Why is digital signage important in the transportation sector? Digital signage allows you to put live or real time data on to screens (LCD/ Plasma) fixed at the departure or arrival areas of airports, railway and bus terminals. Passengers can be updated with the current schedules in an interesting manner, rather than the boring numeric being currently used. This can be used to display useful information that a passenger would like to know – trip delays, news, sports coverage, stock market updates, currency rates, safety information, world clock and weather. All this can be displayed simultaneously. Interactive kiosks or touch screens make it easy for travelers to purchase tickets, check-in and locate where to board planes, trains, and buses and tourism info centers.
Digital signage can delight customers by displaying their menu, along with their ingredients and calorie counts, price and the waiting time outside their premises. This could encourage the customer to have pre-decided his/her order once she looks at the menu thereby leading to the higher TRT (turn around time) leading to more revenue. Inside the restaurant besides the menu, entertaining videos, news, stocks etc can be displayed for customers.
Digital signage is ideal for retail banking because it lets you deliver personalized information to individuals critical to the success of retail banking. It can be used to display messages from the bank’s board of directors or head appreciating and thanking customers for their loyalty. Display screens fixed at waiting areas informs the customer about the current offers and services for different categories and testimonials along with tickers, live news feeds and stock data making his wait more entertaining. Further the head office can communicate with other branches simultaneously at a pre-defined time for all internal communication.
Digital signage can play a significant role in making your guests stay memorable, for e. g. Screen at the reception desk, can be used to display different time zones of different countries dynamically which means a clock showing IST(Indian Standard Time) can have a background of The Taj Mahal and after predefined time it can show London time with Big Ben or video of London or a hotel logo as the background, this can also be added with weather conditions in multiple numbers, here imagination has no full stop. Likewise in the lobby area a screen can be used to display facilities and amenities available with-in the hotel like today’s function, today’s top menu etc. to facilitate customers and guests. This can also help your guests find their way to rooms, what’s in for menu, type and time of restaurants, bar, rest room and other amenities etc. at touch of their finger tip along-with the city’s tourist’s places, entertainment venues and prominent market in interactive kiosk mode.
Everyone is keen to know the processes to ensure there online marketing efforts to generate business. Online business can grow faster if you can spread your business very well on web. Most important thing is to increase its reachability.
If you’re in view of online business, uncertainty you would have (or plan to have) a website built. The website is your end-point, sort of like a cash register. Tell people to pay too early, and you’ll miss them.
The secret to getting them to buy is a blog. When you start a blog (and write GOOD content), you’re providing an unselfish method to communicating with a relevant audience. Blogging is actually meant to spread the knowledge you have.
What does Good content actually means:
Tangible advice, not sales pitches
Quality information someone can take away with them, not rubbish
Professional input, not hearsay
If a visitor likes your blog, they’ll be back to read more. The thing you need to fabricate with them is TRUST. Trust allows a visitor to know that you will not take them for a ride, and subsequently, will find their way to your website, and potentially become a customer.
This communication via blog will generate a good business for you. So, while keeping your sales intension out from your blogging you can easily welcome your readers to be a customer of yours later.
You need to present knowledegeable content for your readers and just remember to link your website at the end of every blog. This is the easiest way to render readers in to customers more efficiently.
So, Blogging is one of the ways to communte with the world and to spread free knowledge to everyone. This is actually a smart way to fullfil your business requirement without using blackhat marketing tactics. This is purely a superior marketing technique.
So, keep blogging about your business and generate business by building trust with people.
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Business houses and many B2B organizations have been really slow in embracing digital marketing . This unwillingness to accept the internet and technology driven form of marketing is a matter of curiosity for me, given the fact that it is completely based on performance, has consistently generated new relevant business opportunities and pays for itself. This implies a striking and remarkable increase in one’s growth. The question that arises is why the corporate houses are unable to realize the potential of online marketing and reap the first mover benefits in both the terms of income and experience.
We discussed it with the top level managerial and the marketing managers whoever have welcomed digital marketing with open arms. These individuals believe that internet marketing is a very effective tool for marketing and pays for itself. In a very short span life, this kind of marketing has gained a lot of popularity and has become an indispensable channel to create relation with your customer. As the Marketing Gurus sum it up: Risks involved in Internet Marketing is negligible or minute, while the gains and rewards are huge and infinite.
Experts say that it would cost heavily to the business houses that are delaying in embracing the digital form of marketing. Everyone would be of the same opinion in concurring that internet search engines have become the chief source of gathering any kind of info when buying a good or service. Consumers, while investigating about a product, turn up to search engines and completely rely on them for helping them take the right decision. Mostly all the consumers do so. Due to the popularity of internet, this should not come as a surprise. Those business houses whoever have taken the benefit of internet marketing believe that this is one of the best ways of marketing in the decades to come. Also with the online marketing, business houses have never had a better opportunity to capture and exploit new businesses. It also implies that every single day you wait to adopt online marketing; you lose your prospective business to your competitors.
The marketing tools are like a double edged sword. If you do not take the advantage, your competitors will. Belligerent and upstart companies are trying out all the ways to exploit the economies of scale and use the digital form of marketing to elongate their reach. During times when you are reading this, there is quite a chance that your competitor is working on his marketing strategy to be carried out via internet. This strategy and its implementation would help him capture the key customers that you never will be able to re-capture again.
Online way of promoting, mainly Search Engine Optimization and Sponsored Advertisements have proven to give the maximum returns in the marketing mix. Moreover, online marketing involves low risk scheme since it is based completely upon performance. You are required to pay only if your advertisement is being clicked on. Those exploiting online marketing say that approximately 30% of their qualified leads are generated via internet marketing techniques.
While the internet is a wonderful place to be, exposing you to inumerable leads worldwide, for many smaller businesses, hiring the services of a digital agency is just not feasible.
Digital agencies are a great investment for businesses whose website is important to them, businesses whoever don’t have the time to keep up with the ever-changing world of the internet, and businesses whoever like to outsource services to specialists for peace of mind.
However, for small businesses whoever aren’t yet at the stage where they can afford to hire a digital agency, this doesn’t mean they should not be doing any digital marketing at all. There are plenty of things small businesses can do for a small budget, and that will not take too much of their focus away from their core business.
This blog post is the first in a series I will do to help all my friends and all those out there, whoever are small business owners whoever want to cover the basics of with their web browser marketing for themselves.
The series will cover web analytics, with their web browser shopping services, SEO, Social networking, with their web browser PR, Adwords and anything else that I come up with as time goes on.
Purpose of your website
The first step for any digital marketing strategy – is to think about what your website means to your business. Is it there for selling? For supporting current customers? For branding? An with their web browser portfolio? Most of these? You need a purpose for your website, so you know how much effort, and what kind of effort, you need to put into your campaign.
Once you know exactly what your website is for, this will help clarify the purpose for all your with their web browser strategies.
Where are Your Customers?
The next thing you need to do is think about how people ‘might’ find your website online. You don’t need to know all way right now, but this brainstorm is important to get things going. Do you think you could get customers searching in Google? On topic blogs? on Facebook or Twitter? Is there a marketplace for your product on EBay or other with their web browser shopping stores?
By identifying these opportunities, you know where to initially target your marketing efforts. However, this doesn’t mean you should not keep thinking about this over time and keep your eyes open constantly for new opportunities.
Keywords – How do you describe your product/service?
In sum, you need to decide what keyword themes describe your business. Here, you might like to look at my previous keyword research article. This will help you clarify what your customers are searching with their web browser for, and subsequently will help in the SEO, Adwords and social networking aspects of digital marketing.
Like all things online, your keyword list will need to evolve over time, so don’t think you can make this list then leave it, it will need to be reviewed all few months.
Much like physical advertising, you can utilize Internet marketing trends to pull in a substantial amount of money. You should hop on the trend as it is taking place or you are going to miss the opportunity. Currently, one of the most important marketing trends is social networking sites such as Facebook and MySpace. Each of these networks works in a similar manner by making it possible for individuals to sign up and create a profile without paying anything. Usually, they could friend other individuals as well as post images and videos.
The concept behind a social network website is that you have the opportunity to connect with friends and new contacts and also advertise your business. By requesting folks to be friends with you, you can potentially get your information out to an amazing number of people. A number of web sites can be used by authors, bands, or filmmakers by having a special profile. This process provides you with the opportunity to collect friend requests from those who you don’t know. After you invite people to be your friend, be sure that they want to see what you have, as phony spam profiles are being cracked down on.
Utilizing keywords is an additional Web marketing trend. SEO is very desirable at the current time. Basically, it calls for using descriptive words when your web site is being discussed, words that people normally use when searching for your product and services. You have to use these keywords in the correct places on your website, and the proper amount of times. These words should be found in your metadata and title of the website, in addition to other places. You should use these keywords a sufficient number of times but not overdo it so that the search engines will visit your web site frequently. If you’re able to get your site onto the first page of the search engine results, the odds of your receiving visitors and making a lot more sales increase considerably.
You’re going to see an increase in your traffic if you’re listed close to the top of the search engines, but the visitors are not going to buy anything if your website doesn’t give them what they searched for. This is why optimizing your site is so vital, and what you are selling needs to match the keywords of your site. You can actually learn about SEO with a self study course or you may prefer to find an SEO company and pay them to do it instead. If your page doesn’t make sense to the human reader, they are going to probably move on to another web site.
When you use SEO and social media sites together, you can expect to see an increase in the number of traffic to your website. This doesn’t always mean more dollars in the bank, but the odds are better that you will get more business. If your priority is to increase your business, contact Red Rain SEO – New York. The serve the entire USA, but are located in the Greater New York City area.